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Consumer Perceptions of Alcoholic Beverages
Who can join
Ages 21 to 99 · All sexes · Healthy volunteers welcome
Full eligibility criteria
Inclusion Criteria: * Adults ages 21 years and older * Consumed alcohol at least once in the last year * Able to complete a survey in English Exclusion Criteria: \- Not living in the US
About the study
This study aims to examine the effects of marketing claims on alcoholic beverage packaging on alcohol consumers' perceptions and intentions. Participants will be randomized to view three images of alcoholic beverages (beer, hard seltzer, flavored malt beverage) with one of three marketing claims (or a no claim control), and then queried about their perceptions of the product and intentions to consume the product.
What is being tested
- Natural Claim (behavioral)
- Sugar Claim (behavioral)
- Fruit Claim (behavioral)
Sponsor: UNC Lineberger Comprehensive Cancer Center · Participants: 1,500 · Started: Oct 10, 2025
Contact the study team
- Phoebe R Ruggles, MS · Phone: 707-496-5694
- Marissa G Hall, PhD · Phone: 919-445-1310
Official record on ClinicalTrials.gov — NCT07226271
Locations in the U.S.
| North Carolina | University of North Carolina at Chapel Hill, Department of Radiation Oncology, Chapel Hill |
From ClinicalTrials.gov, data retrieved Sep 30, 2026. Each study sets its own eligibility; the study team decides who can join.