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ARISe at UMass Chan

ARISe at UMass Chan: Remote Eye Tracking Study of Vaccine Messaging in Rural Populations

Who can join

Ages 18 and older · All sexes · Healthy volunteers welcome

Inclusion Criteria:

* Age 18+
* Living in New England state (CT, MA, ME, NH, VT RI) in a zip code as defined by each individual state's definition of rural
* Able to read and write in English
* Access to an internet connected computer or laptop with a web-camera

Exclusion Criteria:

* N/A

About the study

The goal is to identify the most impactful strategies for capturing attention and enhancing effectiveness of vaccine promotion messages. This will be done using an online survey that employs remote eye-tracking and self report measures to evaluate response to sample vaccine promotion social media content in rural populations in New England. Participants will be randomly assigned into one of 14 conditions in a 2(source: expert vs. influencer) by 7 (themes: constructs from 7C Vaccine Framework) experiment and view sample messages and then answer questions about their attitudes and beliefs while being monitored for eye-tracking.

What is being tested

• Exposure to source and message content (behavioral)

Sponsor: University of Massachusetts, Worcester · Participants: 700 · Started: Dec 1, 2025

Contact the study team

• Grace W Ryan, PhD, MPH · Phone: 508-859-0179

Official record on ClinicalTrials.gov — NCT07236034

Locations in the U.S.

From ClinicalTrials.gov, data retrieved Sep 30, 2026. Each study sets its own eligibility; the study team decides who can join.