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UNC Tobacco Convenience Store

UNC Tobacco Convenience Store Study

Who can join

Ages 21 and older · All sexes

Inclusion Criteria:

* Are ages 21 years and older
* Smoke cigarettes currently (i.e. currently smoke some days or every day and have smoked at least 100 cigarettes in their lifetime)
* Smoke menthol cigarettes
* Purchased menthol cigarettes in a store in the past month
* Read and speak English
* Can complete a survey on a computer without help
* Can receive images by text message
* Can attend 2 in-person appointments involving shopping tasks and computer surveys

Exclusion Criteria:

* Are pregnant
* Are breastfeeding
* Enrolled currently in another research study about quitting smoking

About the study

The main purpose of this trial is to evaluate the impact of a menthol cigarette ban accompanied by a quit smoking campaign on tobacco purchasing behavior. Investigators will conduct a randomized clinical trial with \~1,185 US adults (ages 21+ years) who currently smoke menthol cigarettes.

What is being tested

• Menthol ban + campaign (behavioral)
• Menthol ban (behavioral)
• Control (behavioral)

Sponsor: University of North Carolina, Chapel Hill · Participants: 1,185 · Started: Apr 20, 2026

Contact the study team

Official record on ClinicalTrials.gov — NCT07458607

Locations in the U.S.

From ClinicalTrials.gov, data retrieved Oct 1, 2026. Each study sets its own eligibility; the study team decides who can join.