Social Media Influences on Engagement and Susceptibility to Non-combustible Tobacco Product Use Among Youth and Young Adults (AYA)
USC Tobacco Center of Regulatory Science - Project 4: Social Media Influences on Engagement and Susceptibility to Non-combustible Tobacco Product Use Among Youth and Young Adults (AYA)
Who can join
Ages 14 to 17 · All sexes · Healthy volunteers welcome
Full eligibility criteria
Inclusion Criteria: * High school student * Provides parental consent and youth assent Exclusion Criteria: * No parental consent or youth assent * Can't read or speak English
About the study
The purpose of this study is to present social media posts with varying combinations of flavor types and mentions of stealth use, to adolescents and determine whether these message characteristics increase adolescents' perceptions of these products and susceptibility to using these products.
What is being tested
- Each intervention will be a picture of a social media post. The posts will vary (in a 3X2 factorial design) the type of flavor described and whether concealability is described. (behavioral)
Sponsor: University of Southern California · Participants: 4,500 · Started: Jul 1, 2025
Contact the study team
- Jennifer B Unger, PhD · Phone: 323-442-8234
Official record on ClinicalTrials.gov — NCT07721883
Locations in the U.S.
| California | University of Southern California, Los Angeles |
Conditions
From ClinicalTrials.gov, data retrieved Sep 30, 2026. Each study sets its own eligibility; the study team decides who can join.